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Make or buy

Replacing WooCommerce or Shopware: when switching pays off and how to get it right

By Dominik Natter · Last updated on 5 November 2026 · 10 min read

In short

Replacing WooCommerce or Shopware pays off when updates become a risk, when the software no longer receives security updates, as with Shopware 5 since July 2024, or when customer-specific prices and ERP integration only work through workarounds. If the shop runs reliably and simply lacks maintenance, a clean-up and update are enough. Shopware 6, Shopify or an open shop platform are the main WooCommerce and Shopware alternatives. Success depends on a clean data migration and 301 redirects for every old URL.

Signs that your shop is reaching its limits

Switching shop platforms costs money and ties up your team for months. So do not switch because a system is fashionable, but because your current shop is holding your business back. These warning signs justify a closer look:

  • Plugin sprawl: a plugin was added for every feature, and nobody knows exactly which one is needed for what.
  • Updates become risky: something breaks after every update, so updates are no longer installed.
  • Performance: pages load slowly, and search or the basket become sluggish with many products and variants.
  • B2B requirements: customer-specific prices, framework agreements, approvals or the ERP integration only work through workarounds.
  • End of support: the shop software, plugins or the PHP version no longer receive security updates.
  • Rising licence costs: annual plugin and app subscriptions or new licence terms cost more every year.
Since then, Shopware has not delivered security updates for Shopware 5
July 2024
Annual net revenue above which Shopware 6 requires a paid plan for Store and Account
EUR 1m
End of security updates for PHP 8.2
31.12.2026
Starting price for a shop with customer prices and ERP integration, up to CHF 180,000
CHF 30,000

Clean up or switch?

A clean-up and update are enough

  • The shop sells well, the problem is outdated plugins or an old PHP version.
  • Your products and prices fit the system's standard features.
  • Someone installs and tests updates regularly.
  • No major new requirements such as ERP integration or B2B pricing are on the horizon.

Switching pays off

  • The shop software no longer receives security updates, as with Shopware 5.
  • Updates regularly break features, and nobody dares to touch the shop any more.
  • Customer prices, a configurator or ERP integration are core to your business and only solved through workarounds.
  • Running costs for plugins, apps and emergency fixes rise every year.

Replacing Shopware 5: what applies since the end of support

Shopware discontinued Shopware 5 after a transition period. Bug fixes were provided until the end of July 2023 and security updates until July 2024. Since then, the vendor has only been developing Shopware 6. According to Shopware, the third-party provider safefive took over commercial security updates after July 2024.

Your Shopware 5 shop keeps running. But newly discovered vulnerabilities are only fixed if you pay for it. That is a bridge, not a solution.

Moving from Shopware 5 to Shopware 6 is also not an update but a migration. Shopware itself calls it a migration and offers a migration assistant for it. In our experience, the theme and extensions have to be rebuilt or replaced. The effort is therefore similar to switching to a different system. So compare the options openly instead of automatically staying with Shopware.

What has changed at Shopware

  1. July 2023

    End of bug fixes for Shopware 5

    After that, only security updates were provided.

  2. July 2024

    End of support for Shopware 5

    Shopware no longer delivers security updates. A third-party provider offers commercial updates.

  3. 24 March 2025

    Fair Usage Policy for Shopware 6

    New terms for shops on the free Community Edition that use the Shopware Account and Store.

  4. 30 June 2025

    First revenue report

    All Community Edition users report their revenue to Shopware at least once a year.

Shopware 6: what the new licence terms mean

The Community Edition of Shopware 6 remains open source under the MIT licence and is free of charge. Since 24 March 2025, however, a Fair Usage Policy applies: merchants generating more than EUR 1 million in annual revenue through their Shopware shop, calculated net of taxes, need a paid plan (Rise, Evolve or Beyond) to keep using the Shopware Account and Shopware Store. Purchases and updates of extensions run through the Store. Revenue reporting is mandatory for all Community Edition users, even below the threshold. Shopware states that it will talk to the merchant before restricting access.

Then there is the release cycle. Shopware publishes a new major version of Shopware 6 every year. The last version of each cycle receives about two years of updates in total. So budget time and money for a major update every year, including testing all extensions.

Replacing WooCommerce? What "free" really costs

WooCommerce itself is free and open source. The costs lie in everything you add: theme, payment methods, shipping, invoices, multiple languages, customer prices. Extensions from the official WooCommerce Marketplace are sold as subscriptions, usually for twelve months. When a subscription expires, the extension stays installed but no longer receives updates or support.

On top of that comes the dependency on WordPress and PHP. The shop, WordPress, the theme and every plugin must be compatible with the PHP version on your server. PHP 8.2 stops receiving security updates on 1 January 2027. In our experience, the move to PHP 8.4 or 8.5 reveals which old plugins can no longer keep up. What to do before the end of 2026 is explained in our guide "PHP 8.2 end of life: what SMEs need to do by the end of 2026".

Often this is a reason to clean up rather than switch: remove unused plugins, review subscriptions, update PHP. Switching only makes sense if the shop still does not fit your business afterwards.

WooCommerce or Shopware alternative: which options are there?

You keep your system, remove unnecessary plugins, bring the shop software and PHP to a supported version and document what is installed.

A good fit if the shop sells well and your products fit the standard features. Limits: the underlying problems of a system that has grown over the years remain, and the next major update will come. For Shopware 5, this is no longer an option.

Which option fits your situation

Your situationOptionNote
Shop sells well, plugins and PHP are outdatedStay and clean upPHP 8.2 gets no security updates from 2027
Shopware 5 in usePlan the switchShopware 6 is a migration, not an update
Standard products for consumers, no in-house ITShopifyfactor in subscription and any transaction fees
Large product range, Shopware agency in placeShopware 6plan for an annual major update
Customer prices, configurator or ERP at the coreTailored open platformCHF 30,000 to 180,000

Two examples from our projects

Extremprint, the online print shop of Walz Druck GmbH in eastern Switzerland, previously sold through a shop built on WordPress and WooCommerce. It took five clicks to reach a product, every print run was a separate product, and at the end there was just an upload field for the print file. We rebuilt the shop on an open shop platform without licence fees. Customers now design business cards and flyers directly in the browser, see a print preview before buying, and the print shop receives print-ready files. The launch is being prepared, as of November 2026.

Bandex, a manufacturer of curtain tapes from Vorarlberg, is replacing a B2B shop that is more than ten years old. The PHP application behind it has not received security updates for years. In the new shop, every business customer sees their own prices from SAP, and products and stock levels come automatically from the ERP.

Migrating an online shop: how the move works

  1. 01

    Inventory

    We record products, variants, customer groups, plugins, integrations and all URLs of the old shop. You decide what is carried over and what is dropped.

  2. 02

    Data migration

    Products, customers and orders are migrated in at least one trial run and reconciled with the old shop, including images and variants.

  3. 03

    Customer accounts and passwords

    Accounts and order history move with you. If the new system cannot check the old passwords, customers set a new password when they first log in.

  4. 04

    301 redirects

    Every old product, category and content page is permanently redirected to the matching new URL, so Google and regular customers can find it again.

  5. 05

    Testing

    Orders, payments, emails, VAT and integrations are tested with real processes before any customer sees the new shop.

  6. 06

    Go-live

    Switchover at a quiet time, final sync of orders placed since the trial run and a notice to regular customers.

  7. 07

    Search Console follow-up

    In the following weeks, we check error pages, indexing and search queries in Google Search Console and add any missing redirects.

What happens to customer accounts, passwords and orders

Customer accounts, addresses and order history can be migrated. Your customers will find their previous orders in the new shop if this is part of the plan.

Passwords are trickier. The old shop stores them only in encrypted form, so they cannot simply be read out. Shopify's help centre states that passwords from another shop cannot be imported. Customers then receive an invitation and set a new password. On an open platform, we can usually keep checking the old method, so customers can log in with their existing password.

Announce any required password change before go-live instead of surprising your customers with it at checkout.

What a shop switch costs: guideline prices from Natter Solutions

ProjectPrice rangeDuration
Preliminary study with cost ceilingCHF 4,000 to 9,0002 to 3 weeks, fixed price
Simple shop with standard products on Shopify or WooCommercefrom around CHF 12,000depending on scope
Shop on an open platform with customer prices, configurator or ERPCHF 30,000 to 180,0003 to 8 months
Shop-ERP integration, if commissioned separatelyCHF 15,000 to 60,0006 to 14 weeks
Maintenance and operation per year15 to 20 %of project costs
Guideline prices from Natter Solutions, excluding VAT. The price becomes binding with the cost ceiling from the preliminary study.

Does switching pay off? Two worked examples

The examples assume internal full costs of CHF 70 per hour and maintenance costs of 15 per cent of the project costs per year. Use your own figures and the result will change accordingly.

B2B shop: 400 orders per month are currently transferred to the ERP by hand, five minutes each. That adds up to around 400 hours or CHF 28,000 per year. On top of that, we assume CHF 3,000 per year for plugin subscriptions and emergency fixes that no longer apply. A new shop with ERP integration for CHF 60,000 costs CHF 9,000 a year in maintenance. That leaves around CHF 22,000 in annual savings, so the investment pays for itself in just under three years. Additional orders from a better shop are not included.

Small shop: 60 orders per month with standard products, and orders already flow automatically into the accounting system. A rebuild for CHF 40,000 saves, by our assumption, around 20 hours or CHF 1,400 per year, but maintenance alone costs CHF 6,000 per year. That does not pay off. Here, a clean-up and update or a simple shop on Shopify are the better choice.

Project costs and annual savings in the two examples

+Show values as a table
ValueProject costsAnnual savings before maintenance
B2B shop, 400 orders per monthCHF 60'000CHF 31'000
Small shop, 60 orders per monthCHF 40'000CHF 1'400
Worked example based on assumptions: internal full costs of CHF 70 per hour. Maintenance of 15 per cent of the project costs per year has not yet been deducted from the savings.

How long does it take to migrate an online shop? A guideline

  1. Weeks 1 to 3

    Preliminary study

    Inventory, target picture, phased plan and cost ceiling.

  2. Months 1 to 3

    Building the new shop

    Design, ordering process, product data and payment methods.

  3. Months 2 to 5

    Data migration and integrations

    Trial runs with products, customers and orders, connection to ERP and accounting.

  4. Months 3 to 7

    Testing and redirects

    Test orders, acceptance and a complete list of 301 redirects.

  5. Months 3 to 8

    Go-live

    Switchover with a final data sync. A simple shop with standard products moves much faster.

  6. 3 months afterwards

    Follow-up

    Check error pages, indexing and rankings in Search Console.

What to watch out for

  • Do not switch during peak season. Plan the go-live for a quiet period.
  • Do not carry over every plugin as a feature. Whatever nobody uses is dropped.
  • Draw up the list of redirects before go-live, not afterwards.
  • Secure the source code, data and access credentials so that you do not depend on a single provider or person again.

Where this information comes from

Shopware

The information on the end of support for Shopware 5 is based on Shopware's announcement on the future of Shopware 5 of 16 August 2022 and on Shopware's migration page. Shopware describes the Fair Usage Policy for the Community Edition in a separate announcement, and the Shopware 6 release cycle in its announcement on the new release policy of 15 February 2024. Shopware's current terms and conditions are authoritative.

WooCommerce, PHP and Shopify

The information on WooCommerce Marketplace subscriptions comes from the WooCommerce documentation, and the PHP support dates from php.net. Shopify prices are taken from Shopify's Swiss pricing page as of November 2026 and may change. Shopify's help centre describes the limits on price lists per business customer and on importing passwords.

Google and redirects

The recommendations on redirects come from the Google Search Central documentation on moving a site with URL changes.

Price ranges and worked examples

The price ranges are guideline prices from Natter Solutions, excluding VAT, and match the information on our service pages and in our guides "What does custom software cost in Switzerland and Liechtenstein?" and "ERP integration: how much does it cost to connect your online shop and ERP?". The worked examples are based on the stated assumptions. A price becomes binding with the cost ceiling from the preliminary study.

No legal advice

This guide does not constitute legal advice. Check the current wording of licence and usage terms, or consult a specialist, before making a decision.

As of November 2026.

Frequently asked questions

Will we lose our Google rankings when we switch shop platforms?

Not if every old URL is permanently redirected to the matching new page, for example with a 301 status code. Google recommends such redirects and advises keeping them for as long as possible, generally at least one year. Temporary fluctuations are normal while Google recrawls the new pages. After go-live, we check error pages and indexing in Google Search Console.

Can customers keep their accounts and order history?

Yes, customer accounts, addresses and orders can be moved to the new shop. Passwords are trickier because they are only stored in encrypted form. According to Shopify's help centre, they cannot be imported into Shopify, so customers set a new password via an invitation. On an open platform, we can usually keep checking the old method, so existing passwords remain valid.

How long does it take to migrate an online shop?

As a guideline, a shop with customer-specific prices, a configurator or an ERP integration takes three to eight months to go live. A simple shop with standard products moves much faster. The duration depends mainly on data quality, the number of integrations and any special features. A two-to-three-week preliminary study delivers a phased plan and a cost ceiling.

Do we have to replace Shopware 5 right away?

Not overnight, but you should start planning now. Your shop keeps running, but Shopware has not delivered security updates for Shopware 5 since July 2024. Commercial updates from a third-party provider are a bridge, not a permanent solution. Since Shopware 6 is a migration rather than an update, it pays to compare the alternatives openly first.

Medusa, Shopify or WooCommerce: which do you recommend?

For a shop with standard products and standard prices, Shopify or WooCommerce is enough. We recommend Medusa when customer-specific prices, configurable products, approval processes or a close ERP integration are required. We make the decision in the discovery phase, based on your requirements.

Can you take over existing software and develop it further?

Yes, after a short review. We look at the code, the data model and how it is operated, and tell you candidly whether further development makes sense or a gradual replacement would cost less. The review takes a few days and is charged at a fixed price.

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